Yeah, I know the drill all too well. “I tried direct mail and it don’t work and it’s expensive.”
To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly.
But I stayed with it and learned how to make it work from a select few pros in the industry. And it paid off in spades.
In this short article I’m going to give you some reasons why you should put direct mail to work in your business. If you don’t, you’re leaving money on the table.
In another article I’ll show you how to make it profitable. But for now, I’m suggesting that you to at least consider using direct mail to grow your business.
I believe that you’ll soon be surprised at how efficient and profitable direct mail really is.
Let’s get to it.
Some of the largest and most profitable companies use Direct Mail to sustain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer and Wal-Mart and numerous business use direct mail to get fresh leads and increase their sales.
And in case you’re wondering, internet companies such as Google rely on this marketing channel to get businesses to advertise with them.
Sending out direct mail works like crazy for nearly any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and nearly any other business you can think of. And it will work for your business too!
Here’s Just A Few Reasons To Use Direct Mail
First, you won’t find a more reliable and robust system to get your message out to your clients and prospects.
While there’s no perfect methodology, the US Postal Service is hard to beat.
The Postal Service delivers to 146 million households and business each day, six days a week. Sure, UPS and FedEx compete but UPS delivers only 8 million and FedEx less.
Rest assured, the Postal Service is NOT Going Away! So, you have extremely reliable system right at your fingertips to get the word out affordably.
According to DM News, a recent study showed that 98% of consumers get their mail from the mailbox the day it’s delivered, and 77% go through it immediately.
Now, think about YOUR email. Do you think it’s treated with as much urgency?
According the DMA Statistical Fact Book, 12 Billion (with a B) Catalogs were mailed last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they weren’t successful?
What’s more is that this method of advertising in the US is expected to rise to over $48 Billion.
So, what this all adds up to is a dependable, economical and profitable system to sustain and grow your business.
Stay tuned. Next, I’ll be talking about how to make your mailing profitable.
Yours for bigger profits.